Meet The January Social Co. Team
It’s time to ditch the marketing guesswork forever with a marketing agency in Springfield, MO dedicated to getting you real results.
Because likes and comments are nice, but they don’t pay the bills.
Meet The January Social Co. Team
It’s time to ditch the marketing guesswork forever with a marketing agency in Springfield, MO dedicated to getting you real results.
Because likes and comments are nice, but they don’t pay the bills.
Real Content
Real Results
Real Clients
Real Content
Real Results
Hi! We’re January Social Co.
We stay up-to-date on what’s working and constantly adjust our approach — you’ll never have to question whether your content is “good enough” for the algorithm.
Each member of our team has dedicated themselves to becoming the best of the best when it comes to marketing & strategy.
We have a combined 30+ years of experience capturing your brand’s values and voice, and pairing it with strategy that sells.
We collaborate closely with each other, giving you a team of experts without the investment of hiring multiple pros.
We didn’t just pick up an iPhone one day and decide it would be fun to post to the ‘gram (even though we are known for making it fun while we do it) – We’re a well-rounded team of experts in everything from the algorithm to your audience.
We’re who you come to when you want your marketing to get personal.
At January Social Co., your business is never just another client or to-do on our list: we’re deeply invested in helping your business actually make the impact it was created for. We care about the humans on both sides of the screen – your team and your audience – and the real results that keep your business thriving.
Meet The IRL Team Helping You Win Online
Sydney Simpson
Founder of January Social Co.
STREET CRED: Degree in marketing, 10+ years of experience, countless client case studies
FIND ME ONLINE: When you book your discovery call — I’m the friendly face of January Social Co. who walks you through allllll the ways we can help you meet your marketing goals!
FIND ME OFFLINE: Being mom to our two sweet little girls, shovelling an aggressive amount of ice into my coffee (it’s just never enough), and hitting the “add to cart” button with lighting speed on quite literally anything pink.
Kristina Coons
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STREET CRED: 10+ years in all things marketing, advertising, & social media
FIND ME ONLINE: As your new social media secret weapon, executing your marketing strategy, creating your posts, finding the best inspo for your next content shoot, and keeping you in the loop the whole way!
FIND ME OFFLINE: Exploring the 417 with my husband and son, coloring, playing, and hitting the pool during our sweaty Missouri summers (with a piping hot caramel latte in hand, no matter the temp—it’s fine, you can judge).
Cayli Pfitzer
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STREET CRED: 12+ years of hands-on experience with all things social media marketing, strategy, and content creation
FIND ME ONLINE: Strategizing your content calendar and creating the posts that will have your audience asking “How fast can I buy that?!”
FIND ME OFFLINE: Spending time with my family, coaching high school track, and avidly searching for the best matcha in St. Louis!
Bailey Chenoweth
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STREET CRED: 6+ years in photography, capturing on-brand images for humans and businesses who want to show up authentically online
FIND ME ONLINE: Head down, editing for hours after helping you get the perfect photos for your content
FIND ME OFFLINE: Hanging with my two kids + husband, shooting photos just for fun, and cozying up the dedicated office space I finally got my hands on after years of editing at the kitchen table.
Email Marketing
Content Planning
Content Creation
We don’t believe in posting for the sake of posting.
We’re not here to churn out content that looks pretty and does nothing — everything we do stems from a deep understanding of your business model and strategy designed to move people from scrolling to buying.
We make sure your content says everything you need to say and what your ideal clients need to hear by…
✓ Diving into your brand voice, values, and how your team naturally communicates
✓ Pulling from your website, brand guidelines, existing content, and our conversations — anything that captures your brand’s voice
✓ Collaborating with you on strategy so your expertise and insights guide every piece of content we create
✓ Having you review and approve content calendars before anything goes live — if it doesn't feel like you, we rewrite it
✓ Staying in regular communication through monthly strategy calls and Slack so we're always aligned on what's happening in your business
✓ Involving you in the content creation process — showing up on video, in photos, and owning the perspectives like only you can
✓ Continuously refining our approach based on your feedback so your content gets more unique over time, not less
The January Social Story
Our roots go back to a family-owned Krispy Kreme franchise in Springfield, where founder Sydney Simpson cut her teeth on real marketing (and the occasional fresh-glazed donut) — the kind where you're accountable for actual results, not just likes, to keep doors open.
She grew their social platforms significantly by focusing on what still drives everything we do today: genuine connection.
After earning her degree in marketing management and watching a startup agency treat clients like afterthoughts, Sydney launched January Social Co. in 2022 with a clear mission: to build a marketing agency that cares for both the people behind a business and their profit.
The name “January Social” represents both the personal milestones that shaped Sydney's resilience and the new year, fresh-start energy every business deserves when they're ready to take their marketing seriously.
Today, we're a full team of strategists and creators who believe social media success isn't about going viral — it's about understanding how people connect online, and using authenticity and strategy to turn posts into profit.
Real clients.
Real content.
Real results.
We’re ready to help you turn relationships into revenue —
Here’s how we can help you do it:
Social Media Management
Trade confusion for conversions with social media management that stops the "post and pray" cycle and brings you qualified leads who are ready to invest.
Email marketing
Stay top-of-mind with strategic email marketing — so when your ideal clients are ready to buy or join, you’re the only option they consider.