Do People Even Read Blogs Anymore? 10 Reasons Your Functional Medicine Clinic Needs a Blog

Do People Even Read Blogs Anymore? 10 Reasons Your Functional Medicine Clinic Needs a Blog

In an era of TikToks, Instagram Stories, and bite-sized content, it’s easy to wonder if blogging is still worth it. Here’s the truth: blogs aren’t dead; in fact, they’re thriving! For functional medicine clinics, a blog is more than just a space for writing your favorite health tips, it’s a strategic way to build trust, attract patients, and improve your website’s SEO.

Here are 10 reasons why your functional medicine clinic needs a blog (yes, even in 2025).

Showcase Your Health Expertise

As a functional medicine practitioner, you have some serious knowledge that your patients value. Blogging allows you to share your expertise on topics your audience cares about, from gut health to hormone balance, from Alpha-Gal and multivitamin hot-takes. 

When people click on a blog to read, they’re dedicating more time and space to that blog than they would a social media post. Breaking down complex topics into actionable advice (like listicles) can help your audience understand and apply this information sooner rather than later.

Grow Your Holistic Practice AND Improve Your SEO

A well-written blog serves two purposes: it educates your readers and improves your website’s visibility on search engines.

Search engines like Google love long-form content that answers specific questions. Questions YOUR people are asking today.

Blogs also help your site rank higher for relevant keywords, like “functional medicine for fatigue” or “holistic autoimmune treatment.” Using tools like Ubersuggest or organic search can help you find phrases your potential patients are searching for and include them organically in your content.

Drive Traffic to Your Website

Every blog post is an opportunity to bring people to your website. If you structure it right, it’s great for search engines. And when you share your blog on social media or through email marketing, you create more touchpoints (and better-established expertise) for potential patients to find you.

The more traffic your website gets, the more likely people are to book an appointment, sign up for your email list, or call your office to learn more about your providers.

Educate Your Audience

As a functional medicine doctor, you are the first to know that your patients are looking for answers - and your blog is the perfect place to provide them. From explaining how functional medicine works to sharing tips for managing chronic conditions, your blog can be an extremely valuable resource for your audience.

If you’re not sure what to write about, start by writing down the top 10 questions your patients frequently ask and turn those into blog topics.

Build Trust and Connection

People want to work with practitioners they trust. In fact,  Sharing your knowledge and perspective through your blog helps potential patients feel more comfortable reaching out to you.

According to a 2018 survey by the American Osteopathic Association, 54% of millennials and 42% of all adults either are or would like to be friends with or follow their healthcare providers on social media. This means writing long-form educational content and sharing it to your socials can not only create a personal connection with readers, but it also establishes your local expertise.

Create Content You Can Repurpose

A single blog can fuel weeks (or even months!) worth of content for your social media, email campaigns, and even patient pamphlets.

If you write a blog, you can then…

• Turn it into an Instagram carousel or infographic.

• Use snippets from your blog for email newsletters.

• Record a video summarizing the blog for YouTube shorts, Tiktok, or Reels.

Improve Your Local SEO

For functional medicine clinics, showing up in local search results is essential. Blogs allow you to use location-specific keywords to attract patients in your area. Additionally, sharing your blogs to your Google Business Profile can increase your chances of appearing in local search.

Highlight Patient Success Stories & Case Studies

Blogs are a great way to share transformations and testimonials (with permission) in a more detailed and engaging format. On social media, you only have a few minutes to capture your audience’s attention, but being able to share a heart-felt patient transformation can be a great idea for a high-converting blog.

To connect with your audience, remember to keep patient stories relatable and focused on their transformation to encourage readers to imagine their own success story.

Stay Relevant in Your Industry

Blogging allows you to address new trends, research, and treatments in functional medicine, positioning your clinic as a forward-thinking leader and sharing your own opinion and expertise.

Sharing timely, relevant content builds credibility and shows that you’re engaged in ongoing learning!

Encourage Patient Action

Every blog should end with a clear call-to-action (CTA) that guides readers toward the next step, whether that’s booking an appointment, joining your email list, or downloading a free resource (lead magnet, anyone?!)

So, here we are, we hope you’ve figured out by now that yes, people still read blogs - especially when they’re looking for trusted information about their health!

Blogging helps your clinic build authority, attract new patients, and create content that serves your audience AND your business.

Not sure where to start? That’s where we come in! At January Social Co., we help you create SEO-optimized, patient-focused blogs that drive traffic and build trust for holistic health businesses.

Let’s Chat! Schedule a discovery call today, and let’s create a blog strategy that impacts your patients and practice.