JENNY MAHONEY, RDN
FUNCTIONAL DIETITIAN AND WELLNESS @jennymahoneyrdn
Client goals
Increase course sales
Attract high-ticket 1:1 clients
Educate audience on hormones and birth control
Reduce time spent managing Instagram and improve content consistency
What january does
Social media management
Reels and story scripts
Video editing
Content creation
Reels and story scripts
Video editing
Social Media Management
Reels and story scripts
Content creation
Social Media Management
Video editing
Content creation
The results
6 month period
Impressions: 714,493
Received messages: 2,687, increase of 147.9%
Engagements: 5,547 - increase of 52.2%
Engagement rate per impression: .8% - increase of 113%
Audience growth: 536
BEFORE
AFTER
The Content
MEMES
Memes performed exceptionally well for this client’s low-ticket offer, driving strong engagement with minimal production effort. One reel alone brought in 28,634 views and 19 new followers, proving that strategic humor can convert when paired with the right offer.
converting carousels
Converting carousels spoke directly to the client’s target audience and clearly resonated—reflected in high save and share rates that signaled strong message-market fit.
