JENNY MAHONEY, RDN

FUNCTIONAL DIETITIAN AND WELLNESS @jennymahoneyrdn

A woman with long blonde hair smiling, wearing a white T-shirt with the phrase 'BABES SUPPORT BABES' in black text, standing in a bedroom with pink and white decor.

Client goals

Increase course sales

Attract high-ticket 1:1 clients

Educate audience on hormones and birth control

Reduce time spent managing Instagram and improve content consistency

What january does

Social media management

Reels and story scripts

Video editing

Content creation

Social Media Management Reels and story scripts Video editing
Content creation Social Media Management Reels and story scripts
Video editing Content creation Social Media Management
Reels and story scripts Video editing Content creation

The results

6 month period

Impressions: 714,493

Received messages: 2,687, increase of 147.9%

Engagements: 5,547 - increase of 52.2%

Engagement rate per impression: .8% - increase of 113%

Audience growth: 536

Instagram profile page of jennymahoneyrtn with various posts related to health, hormones, dieting, and personal experiences, featuring images of a woman at the beach, a woman in different outfits, and text overlays discussing symptoms, diet advice, and health topics.

BEFORE

AFTER

Instagram profile page of jennymahoneyrd with various skincare, health, and lifestyle posts.

The Content

MEMES

Memes performed exceptionally well for this client’s low-ticket offer, driving strong engagement with minimal production effort. One reel alone brought in 28,634 views and 19 new followers, proving that strategic humor can convert when paired with the right offer.

converting carousels

Converting carousels spoke directly to the client’s target audience and clearly resonated—reflected in high save and share rates that signaled strong message-market fit.