volleyball beach ozark

RECREATION & SPORTS @vb_ozark

Two people high-fiving inside a blue tent, one woman with long red hair and tattoos, and a man with a beard, tattoos, and a baseball cap worn backwards, smiling and celebrating.

Client goals

Bring more energy to the sand by doubling foot traffic and filling the courts with both new and returning players

Expand VBO’s impact beyond the game by showcasing real experiences, player stories, and community moments on social media

Make VBO a household name in the community, creating a brand that players feel connected to

What january does

Social media management

Brand photography

Weekly emails

Social Media Marketing Brand photography Weekly emails
Social Media Marketing Brand photography Weekly emails
Social Media Marketing Brand photography Weekly emails
Social Media Marketing Brand photography Weekly emails

The results

3 month period

Impressions: 310,932 - increase of 40.7%

Engagements: 7,986 - increase of 54.9%

Engagement rate per impression: 2.6% - increase of 10.1%

Audience growth: 199 - increase of 314.6%

Received messages: 324, increase of 489.1%

A smartphone screen displaying an Instagram profile with multiple photos related to a volleyball event, including team photos, players, and promotional content.

BEFORE

Instagram profile page with photos of volleyball teams, players, and beach scenes, some showing team shirts with 'VB' and 'League Champs' and others with children at playground and slides.

AFTER

The Gallery

Brand recognition & high quality content through photos